First, the concept of internet reporting was developed. The new media changed the aspect of reporting.
With the development of the Internet, the concept of new media was born. Along with the emergence of television, visuality was incorporated into new reporting and reporting changed in dimension. The radio was the world's fastest news channel until the invention of television. The widespread function of news reporting, that began with newspapers, lost its popularity with the invention of the radio. The communication, which was made with the telegraph first, gave its place to the newspapers. Every development that has taken place in technology, has changed the function of reporting news of the media during the period. The IMSC model can be used in future Twitter studies to uncover layers in the data material and structure the findings.ĭevelopments in communication technologies are deeply affecting the media world. Originality/value - The analysis is unique in the sense that we analyse a smaller, national Twitter population in deeper detail than what is common in larger Twitter studies related to political televised debates. We identify a clear pattern of political fandom and media criticism in the "debate about the debate", indicating that Meta talk in social media can function as a critical public sphere, also in real time, which has not been identified in existing studies of Twitter and political TV shows. Findings - We find that the same topics are discussed on Twitter as on TV, but "the debate about the debate" or Meta talk tweets reveal critical scrutiny of the agenda. By introducing and using the IMSC multiple step analysis model on the Twitter datasets, we are able to analyse the flow of thousands of tweets and compare them with topics discussed in the televised debates.
Design/methodology/approach - A combination of quantitative and qualitative methods. The article engages with current debates about the role of social media in audience participation and traditional media’s changing role as gatekeepers and agenda setter. Purpose - This study aims to explore how Twitter is used as a political backchannel and potential agenda setter during two televised political debates during the Norwegian election in 2011.
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